I get it – Instagram stories can be super intimidating, especially if you don’t feel comfortable on camera. So today I want to share with you my top 7 tips for feeling more confident on Instagram Stories.
Ever heard you should be on video to grow your business.? Yeah, me too! If you’re still not sure why and how to actually use it for your business, let’s answer the most pressing question first.
Should you use video in your business?
You may be wondering whether you need to use video in your marketing strategy and my short answer is yes, you do. Here are four reasons why I believe being on video is one of the best things you can do to start and grow yourbusiness.
No1. Being on video helps people to associate you with your products or services.
Since we buy from people that we like and people that are like us, it is so much easier to relate to the person behind the brand versus some big, faceless Corporation.
No. 2 Being on video puts you top of mind for your prospective customers
Even if you have a small audience that might not be super interested in your services or your products, this doesn’t mean that two months from now or half a year from now, they’re not going to need exactly what you’re offering. The first person who’s going to pop into their head is going to be you.
Besides that, they may have a friend or a relative that needs for example, a website designer. The person who is showing super consistently on Instagram stories and talking about the fact that they offer web design services is going to be probably the first person that they refer to their friend.
No 3: Being on video helps you build authority much faster than photos or text
Because unlike pictures or podcasting, people get to experience the real you. They get to not only see and hear you, but they can also feel your energy. This is super important because I know that sometimes I’ve watched videos from people and I felt very off vibes.
On the other hand, there have been people whose energy I’ve been super attracted to. By being on video, you’re going to connect with your tribe so much faster.
No 4: Being on video helps to spread your message and build a community quickly
People can understand and share your message so much more easily than via text or even podcast. You can build your community around an idea, passion or even product.
So if those four reasons convinced you that you want to get on video, then the number one easiest way to start is by being on Instagram stories.
So without further ado, let’s get into the seven tips on how to feel more confident on camera and how to be comfortable on Instagram stories.
Want to get more details? Watch the entire YouTube video right here!
Tip 1: Understand why your anxiety before filming is completely normal.
Especially if you’re not studying a media degree and you’re not constantly filming yourself. Being in front of the camera is a skill just like any other that you can learn.
However, when we start learning a new skill, it is extremely uncomfortable and sometimes even physically painful to do it. As time progresses, we become more comfortable and it becomes easier.
This is because when we’re learning a new skill, we’re using the right side of our brain. This is the same side that is activated whenever we’re feeling a lot of anxiety and negative emotions. So it’s quite normal that our brain associates learning a new skill with anxiety.
However, as you progress and become more skillful with whatever you are doing, it becomes more automatic. We move from the right side of the brain to the left side of the brain. This is the part that’s responsible for positive emotions, and also automatic habitual routines.
That’s why when we’re learning a new skill at the beginning, we’re anxious and this is just your brain working properly. However, just know that with a little bit of practice, you’re going to move to the left side of your brain, and you’re going to start pretty much doing it on autopilot.
Tip 2: Build your resilience by posting photos before you go on video
This is what I like to call the baby steps approach. All you have to think about is what are the intermediate steps that you can take to go from where you are to where you want to be.
When I first started out, I didn’t like how I looked on video. My brain was telling me that I look ugly, I sound stupid, and all of those nasty things that our brains sometimes say to try to keep us in our comfort zone and to keep us safe.
As you can imagine, I really didn’t feel comfortable sharing any videos. That is why I just started by sharing photos.
At the very beginning, I recommend just sharing good photos that you like. So that can be a photo that is already edited on some app and just a photo that you really, really like yourself in. Because when you like how you look, you’re going to feel so much more confident sharing that content.
Now as you start to collect more evidence for your brain that it’s completely safe to post your face on social media, you can start incorporating a lot more of raw and authentic photos: such as pictures without makeup, or more just informal, funny shots that you wouldn’t have posted on day one.
When you feel comfortable sharing even the not so perfect photos on Instagram stories, you know that you’re ready to start posting videos.
Tip 3: Film yourself for at least a day to get used to having cameras in your face
If you’ve ever had a camera pointed at you kind of suddenly, you’ve probably experienced this feeling when you don’t really know what to say. It’s like you’ve forgotten all of your words, and you literally feel like you’re babbling and babbling about nothing in particular.
That’s because you’re simply not used to having a camera pointed at you.
Even if you know exactly what you want to say, you may lose your train of thought, or you feel like that was not exactly how you wanted to say it.
The remedy? Film at least one day in your life , while trying to talk to the camera about what you’re doing. For example, you can try to film yourself making breakfast, walking on the street, preparing your journal or something like that. No matter what it is, the whole point is to just get used to having the camera in your face.
Tip 4: Use the Close Friends function on Instagram
What I recommend to all my clients who are afraid of being on video is just to shoot a 15-second video and then send it to someone they trust.
Now, for my clients. I’m the person that they send it to. However, if you don’t have a coach, you can definitely do that with your close supportive friends.
All you need to do is go to the Instagram app and then select a couple of people that you feel really, really comfortable with (here’s a handy tutorial from Instagram). That can be your partner, your mom, your best friend, just people that you really like, and they’re not going to judge you.
When sending your first story, it’s ok to share with people that you’re actually nervous, but you’re also really excited to be filming yourself for the first time.
Try sending videos to your close friends for a few days and ask them for first of all support, but also for some feedback on how to improve. Those are the people that are going to help you build your confidence for being on video.
Tip 5: Manage your state
Make sure that you like how you look, because when we look our best, we also feel our best.
Now I completely understand that is absolutely not feasible to try to always look super put together, especially when Instagram Stories are meant to be a little bit more informal.
However, I do know that at the beginning, when I was starting out, I really didn’t feel comfortable just vlogging in my pajamas. Put on a little bit of effort to look presentable. This can mean doing your hair and your makeup; wearing your favorite clothes; or even wearing your favorite underwear or pair of shoes.
By wearing something you enjoy, you’re going to feel so much better and this confidence that you’re emitting is going to shine through the camera screen.
If you don’t believe me, just give it a try. Film yourself when you’re in a completely sloppy state, and then film yourself when you’re feeling good. I bet you’ll be able to see the difference!
Bonus tip: if you’re not feeling confident filming yourself on the street or in a cafe, film yourself at home, because this is another thing that can help calm your nerves and make you appear a lot more confident.
Tip 6: Move the focus away from yourself and towards your audience
This was a game changer for me because it helped me to get out of my head. I’m sure it’s gonna do the same for you.
I know what it feels like when you start filming a video and all of a sudden you have all those negative thoughts pop into your head. Choosing to focus on your audience will quieten your anxious thoughts because now you’re taking the focus away from yourself.
So instead of asking yourself: how can I make myself look better, sound better, sound smarter, focus on ‘How can I help my audience today?‘
You don’t have to reinvent the wheel and share some encyclopaedic knowledge to really help people. You can start by sharing some tips and tricks on a topic that you are familiar and comfortable with.
In this way, you’re going to feel so much more confident and so much more natural, and that is going to literally translate through the computer screen.
If you’re worried that you don’t have enough knowledge and your life’s not interesting enough, then one of the best tips that I have for you is to just share whatever you think is going to help at least one person.
This can be a book recommendation, sharing your morning routine, a workout tip, your favourite cooking hack etc.
Some of my most engaged stories have been when I shared completely random tips with people that I thought everyone knew. It turns out that a lot of people found it really helpful, because they didn’t know that thing – and we connected over it!
Tip 7: Show up for at least 7 days
If you look at the theory of marketing, there is this theory that people need to hear or see you at least seven times before they become interested in your services or your products.
This is because there is an initial ‘buy in’ period when people have to judge whether they’re interested in you or not really interested in you. That is why if you only show up every five days, you’re not going to get people invested in you, in your story and your business.
However, if you show up continuously, I can guarantee you that you’re going to start to build a loyal audience which is going to show up every single time you post on stores.
At the beginning, I had about maybe 10 people that were following my stories, and most of those people were the ones that I actually knew in real life. However, through showing up consistently and being every single day on stories, I trained people to look out for my content, and it’s the exact same thing that you can do by showing up consistently on video.
If you try any of those steps, please tag me on Instagram at @milivelikova and I’ll make sure to repost you, and also support you on your journey.
Because I know how nerve wracking it is to show up on video for the first time. And I just want to help more of you guys to show up authentically on social media to spread your message and share your valuable knowledge with the world!