I want to share with you the top five social media habits I’ve observed in top performers – and ones I’m cultivating myself. These habits are going to help you to not only grow your business, but also improve your life.
Habit 1: Greet your new followers
Whenever someone follows you on Instagram, it basically indicates to the algorithm that this person is now interested to see more of your content and your stories. The best way to make sure that those people stay engaged with your content is to send them a welcome message.
It could be a text message, or what I prefer to do is send a voice or even a video message. This is a really great way to start a conversation and also get to know the people who are in your audience .
I wouldn’t go over the top (just like you wouldn’t in a regular cocktail party). Just introduce yourself, say you’re excited to have them here, and maybe ask a question about something you’ve noticed in their profile. Simple? Yes, but it’s a great start!
Want more details? Watch the full video here:
Habit 2: Show yourself on Instagram stories
Stories are a great way to connect with your audience and your future clients. If you have any sort of brand that sells products, services or even software, show yourself! It is much easier to connect with a person than it is to connect with a faceless brand.
A very common objection I hear from so many people is that they feel like they need to show every single aspect of their life ( and they are not comfortable with that)
You don’t need to show EVERYTHING. I certainly have boundaries around different aspects of my life.
But there are two things that you can share more of that can help people build a lot of trust and become more interested in you.
- Show the behind-the-scenes of your business. This can mean anything: from your daily routine, to the product that you’re working on, to the books, tools and software that you’re using daily.
- Show your personality and the things you do. It helps to build the relatability factor by showcasing who you are. So if you’re an adrenaline junkie and you love doing extreme sports, then you can show that on Instagram stories, even though it’s not directly related to your business. It’s going to help you connect with other adrenaline junkies within your audience, and it’s going to make you so much more personable and relatable.
Instagram Stories are a long term strategy to build know, like and trust with your audience, but they can lead to a huge connection and a huge trust with people around you.
If you’re still not feeling confident showing up on video stories, check out this post:
Habit 3: Reply to other people’s stories
Do you feel a little bit uncomfortable and even intimidated to reply to people’s stories?
It may feel awkward, but it is the easiest way to get in someone’s direct messages without being sleazy or salesy. Whenever you feel intimidated to respond to someone’s story, remember that they’re posting good stories because they want you to engage with their content!
You’re actually going to help them figure out what content to post more of by simply replying or at least engaging with some of the features that they’re using (polls, questions etc). You can send a simple reaction (if you’re short on time), or write a whole reply to start building your relationship (I sometimes do both!)
It’s a great way to show your audience that you care about them and what is happening in their life. Plus, getting a story reply from a mentor of yours is truly the best feeling!
Habit 4: Have a designated social media time
If you read this post, you know that checking social media first thing in the morning can actually impact your whole day.
However, checking social media at random times throughout the day is actually also quite bad for your focus. Cal Newport’s book ‘Deep Work’ talks about how checking social media all the time actually prevents you from doing any sort of quality work – and I tend to agree with that!
If you find yourself replying to every notification, direct message and comment that you get in real time, it’s normal to feel tired at around 2-3pm. This is simply because you’ve been switching your focus way too many times for your brain to keep up.
It takes us introverts more time to get into a deeper flow or switch between doing different tasks. So the more often that you check social media, the more you’ll train your brain to not actually be very focused, so it’s able to switch quicker between different things.
If you actually don’t want to lose your potential to do deep work, I totally recommend having designated social media times. The key to actually making this work is having a plan for what you’re going to do. If you don’t have a purpose, it is so easy to not only spend more time on social media, but also waste it without anything to show for it.
I personally spend about 30 minutes a day engaging with my audience, replying to messages and writing comments. I also spend 10-20 minutes creating Instagram stories. And that’s it!
Habit 5: Batch create your content (especially for Instagram)
Last minute posting usually looks like one of these:
a) posting something you’re not happy with (doesn’t showcase your brand or your message, but you want to be consistent)
b) not posting at all because you’re not feeling it (so you beat yourself up for not being able to stay consistent)
Either way, you end up losing your audience’s trust because you’re not showing up.
The key to posting consistently is batch-creating your content. It simply means doing a certain type of content or a task for more than one post. For example, shooting all of your photos at once, making Canva infographics, or writing captions for the week ahead so you have your content ready before it’s time to post it.
Batching helps to focus your brain on a certain task, and it keeps your momentum going. I call this recipe create and forget because once you’ve created the content and scheduled it, you can forget about it.